Prince William's football and mental health documentary premieres on BBC One and BBC iPlayer on May 28.
In the film, the Duke of Cambridge aims to address the stigma surrounding men's mental health. The documentary, titled Football, Prince William and Our Mental Health, crosses over with William's passion for sport by way of interviews with British sports stars.
"You can't be ashamed of your mental health," he says. "You've got be able to look it in the eye and go, 'I'm going to deal with it.' Here we go."
"It's OK to not be OK," he adds in the new trailer, which BBC debuted on Saturday. Watch it below.
Football, Prince and Our Mental Health: Watch the first trailer
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The new film, which was announced late last month, stars the Duke of Cambridge as he leads in-person and video interviews with athletes. The conversations about mental health come as part of the royals' Heads Up campaign.
Per the BBC's trailer, the documentary follows "Prince William's campaign to get British men to open up about mental health issues by using football as a way to get men talking and to break the taboo around the issue."
Prince William: Aston Villa F.C. fan
"It's notoriously what men do, just say yeah, I'm fine," says one player in the trailer. But this is the type of problem the documentary intends to address. And Prince William, a noted football fan—particularly of Aston Villa F.C.—sees sport as a way of breaking down stigma and social barriers for men.
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You can watch Football, Prince William and Our Mental Health beginning on May 28!