- Prince Harry and Meghan's new a strategy
- Here's why we rarely see them together
- This is what's behind their approach
In recent weeks, Prince Harry, 40, and Duchess Meghan, 42, have demonstrated a significant shift in their public presence. Rather than appearing together, they are now focusing on separate projects. What is driving this change?
According to a PR expert, this decision stems from the perception that their joint brand has become increasingly “toxic” over the years.
Over the past month, the Duke and Duchess of Sussex have made a series of solo appearances, marking a new approach in their dynamic. Harry traveled alone to New York, London, and Southern Africa to promote his personal causes, while Meghan participated in events closely linked to her initiatives.
Prince Harry and Duchess Meghan: Their new strategy
PR expert Ed Coram James shared with GB News that Harry and Meghan's brands are more potent when represented individually. Their joint ventures have been labeled "toxic" and, consequently, commercially unacceptable.
He elaborated, “Since their marriage, Harry and Meghan have had a distinct brand. That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years they have become synonymous with one another."
The infamous Oprah interview, in which they aired their grievances with the royal family, has contributed to this perception of toxicity, causing major brands to hesitate in collaborating with them.
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Individual appearances as an opportunity
'Sky News Australia' reporter Caroline Marcus commented on the situation, noting that Harry and Meghan’s initial strategy of publicly speaking out together against the royals has adversely affected their public image.
Changing this perception is challenging. However, by adopting separate appearances, they have the opportunity to cultivate individual brands with distinct focuses. This new approach could enhance their public perception and create new commercial opportunities for both.
