Mattel has issued an apology for a printing error on its "Wicked" dolls packaging, which mistakenly directed users to an adult website. This blunder has sparked concern among parents and consumers, prompting Mattel to take swift corrective action.
- The 'Wicked' movie is generating buzz
- Its dolls however are not too welcome
- THIS is why
Mattel's Unfortunate Packaging Error
Toy giant Mattel has recently found itself in an unexpected predicament. The company has publicly apologized after an error on the packaging of its newly released "Wicked" dolls led consumers to a website unsuitable for children.
Instead of guiding users to the official site for the movie adaptation of the celebrated musical, the misprint directed them to a page with adult content, as reported by users on social media platform X.
In a statement provided to CNN, Mattel acknowledged the oversight, saying, "Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page."
"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children," it said.
The company expressed deep regret for the blunder and assured the public that they are taking immediate steps to rectify the situation. Moreover, they advised parents that the incorrect website is not suitable for children.
In response to the situation, Mattel has advised customers who have already purchased the dolls to either discard the packaging or cover up the erroneous link. This proactive approach aims to prevent further exposure to inappropriate content. The company is committed to ensuring that such incidents do not recur and is actively working on corrective measures.
The release of the 'Wicked' dolls coincides with the excitement surrounding the upcoming film adaptation of the Tony Award-winning musical. The two-part movie, featuring renowned talents like singer Ariana Grande and Oscar-nominated actress Cynthia Erivo, serves as a prequel to 'The Wizard of Oz.' It offers an alternate narrative of events leading up to Dorothy Gale's iconic journey.
The movie is being directed by Jon M. Chu, whose recent success with 'Crazy Rich Asians' and 'In the Heights' has won him a legion of fans and a reputation for bringing big, bold, and emotional stories to the screen.
With Chu’s previous experience in adapting musical films, many fans are hopeful that the 'Wicked' film will do justice to the heart and spectacle of the Broadway show, while also adding fresh layers to the story and characters. The film is also set to be a two-parter, with the first installment set for release in 2024, and the second part slated for 2025.
This ambitious decision to split the film into two parts has only fueled anticipation, as it promises a more detailed exploration of the complex relationships and world-building that fans love about Wicked.
One of the most anticipated elements of the Wicked film is how the visually spectacular elements of the musical will translate to the big screen. Fans are eagerly speculating about how the grand set pieces, colorful costumes, and larger-than-life musical numbers will be adapted for a cinematic experience.
The musical’s iconic songs, like "Defying Gravity," "Popular," and "For Good," are expected to be included, and there’s a lot of excitement around how the performances will capture the magic of these numbers. Given Jon M. Chu’s history with musical adaptations, including the breathtaking choreography and visuals in 'In the Heights', fans are hopeful that the 'Wicked' movie will be equally dynamic and visually stunning.
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Fans eagerly anticipate the first installment of 'Wicked,' set to hit theaters on November 22, with the sequel scheduled for release in November 2025. This cinematic event promises to captivate audiences with its unique storytelling and star-studded cast.
