- Mayor considers legal action
- Logo similarities spark debate
- Brand rebranded amid trademark issues
Meghan Markle's latest venture, As Ever, has found itself at the center of a plagiarism dispute. The brand's new logo, which prominently features a palm tree and two birds, has raised eyebrows in Porreres, a small town in Mallorca, Spain. The town's mayor, Xisca Mora, is reportedly exploring legal options, believing that Markle's logo bears too close a resemblance to the town's historic coat of arms. This coat of arms, which has been a symbol of Porreres for centuries, is now at the heart of a potential legal battle.
Mayor considers legal action
Mora, who is actively consulting with legal advisors, is weighing the town's response to the situation. She has expressed concern over the potential misappropriation of Porreres' symbol, stating, "We don’t want our coat of arms to be perverted because it belongs exclusively to Porreres." The mayor is keen to protect the town's heritage and is considering demanding the removal of the logo from As Ever's branding. Despite the controversy, Mora acknowledges the unexpected global attention the situation has brought to her town, which has a modest population of around 5,000.
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Logo similarities spark debate
The logo's design, which features a central palm tree flanked by two birds, has fueled debate over its originality. While the Porreres coat of arms traditionally includes either swallows or pigeons, the As Ever logo opts for hummingbirds. The subtle differences have not quelled the concerns of those who see the resemblance as too striking to be coincidental. Markle's team has yet to publicly respond to the allegations, leaving room for speculation about the logo's origins and the potential for a legal showdown.
Markle's rebranding of her lifestyle company from American Riviera Orchard to As Ever comes after facing trademark challenges with the original name. The Duchess of Sussex announced the change via Instagram, explaining her desire for a name that reflects a broader vision beyond her Santa Barbara roots. The new brand, set to officially launch in Spring 2025, has already sparked significant interest and controversy with its emblematic logo.
