- Rihanna turns up the heat with Savage X Fenty's latest collection
- The singer nearly spills out of her bra
- She dazzles in new lingerie ad
"We want you to feel sexy and have fun doing it," captions the 'Diamonds' singer, alongside snippets of her almost spilling out of a leopard print bra - a visual testament to the collection's daring and playful spirit. Strutting around an office building in nothing but nude-toned lingerie and a coat, Rihanna embodies the bold and confident essence of her brand.
A powerhouse in business and music
But it's not just about the lingerie. The announcement follows the appointment of Vanessa Wallace as Savage X Fenty's new chief marketing officer. With a 19-year legacy at Nike, Wallace is set to propel Rihanna's brand to new heights with her expertise in storytelling and brand growth. It's clear Rihanna is not just a pop icon but a savvy businesswoman, balancing her music career, motherhood, and a burgeoning fashion empire with grace and tenacity.
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As August 1 approaches, anticipation builds for what is sure to be another successful chapter in Rihanna's ever-expanding portfolio. With her commitment to inclusivity, innovation, and empowerment, Savage X Fenty's new collection is not just lingerie; it's a statement.
Rihanna's journey from music icon to fashion mogul is a testament to her relentless creativity and business acumen. As she steps back into the studio and prepares for her Super Bowl performance, it's clear that Rihanna is not slowing down anytime soon. Her message is clear: feel sexy, have fun, and embrace every facet of your life with confidence and flair.
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