- Universal Music Group has a new deal for artists
- It's meant to tackle AI generations
- THESE are the details of the deal
In a move that's music to everyone's ears, Universal Music Group (UMG) has sealed a "multi-dimensional" agreement with TikTok, ensuring the return of mega-stars such as Taylor Swift, Drake, and Olivia Rodrigo to the beloved social media platform.
There is a new law in town
This deal not only marks the end of a brief music pullout but also pioneers a collaborative effort to tackle AI-generated music concerns, promising a blend of human creativity and technological innovation.
The two companies have been in a months-long, and very public, standoff over the royalties TikTok paid to UMG’s artists, with the music giant ultimately pulling the music from its roster of artists at the end of January.
UMG even went so far as to releasing an open letter that accused TikTok of “trying to build a music-based business, without paying fair value for the music.”
Sir Lucian Grainge, chairman and CEO of Universal Music Group, said in a statement: "This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community."
"We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization."
"Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group," TikTok CEO Shou Chew added in a statement.
Also interesting:
Infighting intensifies
The end is here!
"We are committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community."
