- KISS is a legendary rock band
- They are selling their entire caltalog
- The sum of money is historically astronomic
Who is it all going to? The answer is Pophouse Entertainment for an eye-watering sum rumored to be over $300 million. This strategic partnership promises to leverage cutting-edge technology to bring the band's enigmatic personas and expressive imagery to both current fans and future generations in innovative ways.
A lock of money exchanged for a lot of music history
The world of rock 'n' roll has witnessed a monumental transaction as Kiss, the band known for their electrifying performances and distinctive makeup, steps into a new era. Gene Simmons, co-founder of Kiss, expressed his excitement about the partnership, stating this:
"We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come."
While the exact terms of the deal remain under wraps, sources like Bloomberg and the Associated Press hint at a valuation exceeding $300 million.
This partnership not only covers the band's music catalog but also their name, image, and the rights to their iconic makeup designs. Pophouse Entertainment, the powerhouse behind ABBA’s 'Voyage' hologram show, is set to promote Kiss's "iconic music, enigmatic personas, and expressive imagery for generations to come."
Digital Immortality
Kiss has teased the potential of digital concerts, with plans for an avatar concert set to revolutionize how fans experience live music. This follows the footsteps of ABBA’s successful 'Voyage' hologram show, hinting at a future where legendary bands can perform without ever setting foot on stage.
Per Sundin, CEO of Pophouse, praised Kiss's enduring influence on popular culture, stating, "Kiss has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture." This deal not only secures the legacy of Kiss but also promises to introduce their ground-breaking personas and music to a new generation of fans in ways previously unimaginable.
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With several plans already in development, the partnership between Kiss and Pophouse Entertainment is poised to redefine the landscape of music and entertainment. Fans can look forward to experiencing the band's legendary performances in innovative, digital formats while the band's iconic imagery and music continue to inspire across the globe.
