- Dwayne Johnson is a former WWE star
- He has bought the rights to THESE phrases
- It's a business move above all
From "Candy Ass" to "If you smell what The Rock is cooking," read on to discover how The Rock is laying the smackdown on hisintellectual property rights!
What a business move!
Can you smell what The Rock is cooking? Well, it smells like sweet victory as Dwayne 'The Rock' Johnson (50, Actor & Entertainment Mogul) has just body-slammed his way to owning a treasure trove of WWE catchphrases and nicknames that skyrocketed him to fame in the '90s and early 2000s.
That's right, folks! The People's Champion is now the king of his ring-related intellectual property!
In a power move that's got the entertainment world buzzing, The Rock has secured the rights to over two dozen of his electrifying nicknames and slogans, including the crowd-pleasing "Jabroni" and the ever-popular "The People's Elbow."
This came under his deal with TKO Group Holdings, where he also joined the board of directors. Talk about laying the smackdown on corporate deals!
But wait, there's more! Johnson isn't just walking away with words and phrases; he's got the whole Rock package – logos, service marks, and even his signature moves.
However, don't expect to see old WWE footage of Johnson in his new ventures. The Rock's IP deal doesn't cover those nostalgic clips, but who needs 'em when you've got the real deal flexing his business muscles?
Also interesting:
And just when you thought it couldn't get any sweeter for this Samoan Sensation, TKO has dished out a whopping $30 million in stock to Johnson, which will vest by the end of 2025. Plus, he's still raking in those WWE royalties, with a cool $491,000 pocketed in 2023 alone.
It's like every day is payday for this Brahma Bull!
So, what does this mean for fans? Get ready for a Rockpocalypse of merchandise and maybe even some electrifying new entertainment projects. Because when The Rock says, "Finally, The Rock has come back to...," you know it's going to be epic!