- Billie Eilish is changing the game
- Her new album will be sustainable
- HERE is what we know
So why is it a big deal? After all, albums get released all the time. But hold onto your hats, because there's a twist – no singles will be released ahead of the album, offering fans the full experience "all at once." What's more? Eilish is turning up the volume on sustainability, ensuring this album sets a new eco-friendly standard.
A Vinyl Revolution!
Eilish's latest venture isn't just about mesmerizing melodies; it's a sustainability symphony. With vinyl sales soaring, Eilish is pressing pause on environmental harm by introducing recycled or eco-vinyl for her album copies. The packaging? 100% recycled materials.
The ink? Raw, plant-based. And forget about shrink-wrap; these album sleeves are all about being recycled and re-usable. It's a game-changer, folks!
This isn't Eilish's first rodeo in the climate campaign arena. The Grammy and Oscar winner shared with Billboard, "My parents have always kept me well informed... every choice we make has an impact." True to her word, Eilish is walking the walk, not just talking the talk. With an estimated 2,700 tonnes of CO2 from the UK's vinyl habit alone, Eilish's eco-conscious album is a breath of fresh air.Greg Cochrane, from the music and sustainability podcast Sounds Like a Plan, hailed Eilish's move as a "significant step." Drawing parallels with Coldplay's eco-friendly touring efforts, Cochrane emphasized the importance of trailblazers like Eilish in inspiring the music community to embrace sustainability.Vinyl Variants with a Vision
Despite criticizing the wastefulness of multiple vinyl formats, Eilish is set to release eight vinyl variants of her album. But here's the kicker – the artwork and track-listing remain the same across all editions, curbing the urge for multiple purchases. From Eco-mix recycling offcuts to BioVinyl made from used cooking oil, Eilish is ensuring each disc is as unique as her sound, all while slashing carbon emissions by 90%.
Eilish's sustainable symphony doesn't end with the album. From cassette casings to tour merch, every aspect is getting an eco-makeover. The message is clear: it's time for the music industry to tune into sustainability. As Eilish puts it, "It really is as simple as that."
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So, are you ready to witness history with "Hit Me Hard And Soft"? Mark your calendars for May 17, 2024, and prepare for an album that's not just a feast for the ears but a victory for the planet.
