For Intimissimi campaign

Unseen Photos: Heidi & Leni Klum Stun In Lace Lingerie

The latest Intimissimi campaign brings together three generations with Heidi, Leni, and Erna Klum, celebrating family ties in style. In stunning, previously unreleased photos, Heidi and Leni Klum model delicate lace panties, bringing an undeniable allure to the collection.

New photos of the Klum beauties
Leni and Heidi Klum pose in lace lingerie
The stunning dazzle in Intimissimi campaign

Intimissimi's latest campaign delivers a powerful message of celebrating every woman's unique beauty, regardless of age. This time, Heidi Klum (51) and her daughter Leni (20) share the spotlight with Heidi's mother, Erna Klum (80), marking a beautiful moment of three generations united in front of the camera. Together, they illustrate that beauty truly knows no age.

In the campaign, new photos showcase Heidi and Leni modeling Intimissimi’s lingerie, while Erna exudes natural elegance in the Ultralight Cashmere collection. Launched in Germany on October 31, 2024, the campaign was captured by acclaimed photographer Rankin, known to 'Germany’s Next Top Model' fans from his appearances on the show. Creative direction was once again led by Thomas Hayo, another familiar 'GNTM' face, adding a touch of high fashion expertise to this meaningful family celebration.

The three-generation photo featuring Heidi, Leni, and Erna Klum was released just days ago, and Heidi has since shared more intimate moments on Instagram. In the slideshow, Heidi, dressed in Bordeaux lace panties, poses alongside Leni, who stuns in black. Their coordinating transparent long sleeves reveal their bras beneath, while Erna’s dark blue top offers a more modest look.

This campaign isn’t Erna Klum’s first modeling experience; in her youth, she modeled frequently and even competed successfully in modeling contests. The campaign highlights their unique styles and embraces beauty across generations.