- Meghan Markle's lifestyle brand hits a snag
- She has trademark troubles for American Riviera Orchard
- The Duchess of Sussex faces a bump in the road to brand success
American Riviera Orchard, named after the sunny Santa Barbara, California, has hit a snag with the US Patent and Trademark Office. The issue? The name is too geographically descriptive, a commonly used nickname for the area, making it ineligible for trademark protection. This means Meghan's dream of securing an exclusive claim to the name has been dashed, at least for now.
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Meghan's vision for American Riviera Orchard is ambitious, with plans to sell a variety of products, from delicious jams to essential yoga equipment and elegant kitchenware. However, the trademark application needs more detail, especially concerning the ingredients in her jams and the specifics of her kitchen collection. Plus, a missing signature from Meghan herself has added another layer of complexity to the application process.
The Duchess has been given a three-month window to address these issues or risk her application being dropped. But it's not all doom and gloom. The filing process for trademarks often involves back-and-forth communication, and Meghan's team is expected to respond to the USPTO's concerns promptly.
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A taste of what's to come
Despite the setback, the sneak peeks of American Riviera Orchard have been nothing short of chic. Meghan has already made waves by sending out 50 jars of her homemade, strawberry-flavored jam to a select group of friends, including celebrities like Chrissy Teigen and John Legend. The feedback? Absolutely delicious, with recipients raving about the taste and the personal touch of Meghan's handwritten logo.
While Meghan Markle's American Riviera Orchard faces a trademark hurdle, the buzz around her lifestyle brand continues to build. With a few tweaks and a bit of patience, there's no doubt that the Duchess will overcome this challenge, bringing her unique vision of California chic to fans worldwide.
